You can use this software to convert your video for various programs like iMovie, Avid Media Composer, Final Cut pro, etc. And also for ProRes, DVCPRO, MPEG-3 and others. Other than being user friendly, it provides a very fast conversion speed with high output quality.
At any given time, there seem to be 1,000 different ways to market your book.
It’s not only hard to know what you should be doing. It’s also hard to keep up with all the options that are available.
After years of helping authors build their platforms, and then use those platforms to launch top bestsellers, I’ve put together this checklist of proven book marketing methods to help you create your book marketing plan.
Checklist ContentsHow to Create Your Book Marketing Plan
Website
Your website is your home base. It’s where people land after they Google you, and the first place they go to find out about your books. It is your book marketing hub.
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The goal is to build your website around you, the author, instead of around any one book or series. This will be your home base for your entire writing career.
Keep the most important information clearly visible, and don’t overcrowd it with useless content.
Make sure to include all of these elements:
Suggested Reading:
Social Media
Social media can be useful for finding new fans and connecting with media influencers, such as popular speakers, authors, interviewers, and bloggers.
When setting up your various social platforms, be sure to keep them consistent. Your profile bio and headshot should remain the same, regardless of the platform.
You want your branding on all platforms to work together.
Suggested Reading:Email Marketing
This is your #1 platform-building tool. Your greatest marketing asset is a list of fans who have given you direct access to their in-box.
Email is more effective at selling books than everything else on this page combined.
I recommend that every single author set up an email list and focus on getting as many readers as possible to sign up.
You will need to create a compelling “hook” as a sign-up incentive, as well as automated emails that introduce subscribers to your content, and a custom email template, so that your branding is consistent.
Suggested Reading:
Podcasting
Podcasting is currently exploding in popularity; more people than ever are tuning in. It’s your chance to connect with fans who would never hear about you otherwise.
As a bonus: it’s easier and cheaper than ever to get a podcast up and running.
Suggested Reading:Amazon Presence
Amazon is the international book-selling giant. In any book marketing campaign, you must focus on making sure your Amazon presence is a well-oiled machine.
Your book page is your sales page. Make sure all of the content is moving people to a buying decision.
Your author page is your connection page. Provide ways for readers to connect with you now and long into the future.
Suggested Reading:Book Trailer
Creating a trailer for your book is all the rage now. But be aware that it can also be a huge money pit that doesn’t impact sales at all.
If you decide to create a trailer, first write compelling script that moves people to buy the book. Then decide how you are going to produce it. You can produce it yourself, hire a production team, or hire out certain parts of the production process.
Suggested Reading:Book Interior
When someone buys your book, their natural next step should be to visit other parts of your online platform.
Make sure you invite them to move from being a reader of one book to looking more deeply into everything you’re doing:
Suggested Reading:Bonus Book Content
How do u screenshot on the computer. A book can only offer so much.
What can you add to your website to provide additional content that your readers will love?
You could create videos that introduce chapters, character guides, Q&As, or even additional products to sell.
Your book is just the start! Bonus content can include:
Incentive Structure
Do you want to drive bulk sales—sales of multiple copies of your book? Consider setting up an incentive structure.
What can you give away as an incentive for people to buy multiple copies at once?
Joint venture launches, book clubs, product sponsorships, and digital products are four great places to start:
Media Outreach Campaign
Media coverage, both large and small, can play a huge role in selling books.
Make sure you are focused on providing fantastic and exclusive content, and not only on pitching your book:
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Paid Advertising
Though it can often be a double-edged sword, paid advertising can be a useful way to connect with new readers.
Be careful not to overspend, and make sure that you have a clear call to action that you can track results on. If your advertising efforts aren’t building your permission list or selling books, kill it quickly.
Suggested ReadsIn-Person Book Tour
Getting out and meeting readers can be a great way to build those lasting connections. However, a book tour can also be a huge waste of time and money.
Only visit places you know you can draw a crowd to, and don’t overextend yourself with the travel.
Always focus on selling books and making connections with readers.
Online Book Tour
An online book tour is always much more economical than a live book tour, and is a great way to partner with other authors, bloggers, and content creators.
The goal is to get as much coverage the first month of your book release as possible. Options include:
Live Events
Often a better alternative to a traditional book tour, making appearances at live events can be a fantastic way to connect with readers and sell books.
Speaking at an event is the best way—and showing up at conferences and festivals where a crowd already exists is much easier than trying to draw one yourself.
Local Opportunities
Often the easiest press to get is in your hometown. People love local celebrities, so make sure you have appearances at all of the media and events in your city.
While this may be harder if you’re in a major market, smaller towns offer huge opportunities for connecting with local fans.
Networking
Use what you’ve got. Whether it’s a coworker or your second cousin, connect with people already in your sphere of influence.
One author I know made a list of 100 people and called each one of them personally. In doing so, he found that he already had connections with influencers that he hadn’t even been aware of.
Promo Materials
Especially when interacting with the media, promo materials are an essential way of providing information about you and your book. You should already have these ready for them!
Create your book’s one-sheet, a prewritten Q&A, and any other promotional material you might need.
Have it all branded to match your website and any other properties of your brand, so it’s a professional and efficient tool.
Book Launch Team
Coordinate a team of fans to help you get the word out about your book.
Put them all on an email list and look for fun ways to get them involved, such as:
Tim Grahl
Tim Grahl is the author of Your First 1000 Copies and the founder of BookLaunch.com. He has worked with authors for a decade to help them build their platform, connect with readers, and sell more books. He has worked 1-on-1 with over a hundred authors including Daniel Pink, Hugh Howey, Barbara Corcoran, Chip and Dan Heath, Sally Hogshead and many others. He has also launched dozens of New York Times, Wall Street Journal, and Washington Post bestsellers.
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September 10, 2016
You may have tried iMovie on Mac, iPhone, iPad, and found it as such an amazing video editing software that can turn your clips into cinema-quality movies or trailers. It is natural that you want to download iMovie for your Windows PC.
Is there iMovie for Windows 10, 8, 7 computers? How to get iMovie for Windows? Find your answer below.
Can you use iMovie on Windows?
Unfortunately, Apple doesn't offer iMovie for Windows or iMovie online, and it is very likely that there will never be a Windows version of iMovie. Keeping iMovie exclusive to Apple systems can be one of the selling points that drive more users to buy Apple products.
Although there is no iMovie for Windows, it doesn't mean you can't enjoy the functionality of iMovie on Windows PC. There are many iMovie alternatives for Windows, which not only provide video editing features that you can find in iMovie - titles, filters, music, color correction, cutting, transition - but also features that iMovie lacks.
Here you'll learn Icecream Video Editor, a great iMovie equivalent for Windows 10, 8, 7, which is as easy-to-use and powerful as iMovie.
iMovie alternative for Windows: Icecream Video Editor
Like iMovie, Icecream Video Editor is an entry-level video editing software application that is designed to help everyone to create movies, trailers, promotional videos, etc. of professional level.
It is a great iMovie alternative for Windows as every video editing feature you like about iMovie can be found on this editor. Even better, it includes some advanced video editing functions that you can't find in iMovie, such as adding subtitles of different styles, exporting the first minutes or ten minutes directly, exporting 4K videos, and more different resolutions.
Download the iMovie alternative for Windows PC.
Download
Upon opening Icecream Video Editor, you'll find it shares with iMovie a similar interface, which can be mainly divided into 3 parts: media library, preview window, and timeline. If you are familiar with the operation on iMovie, its Windows alternative should be very easy for you to grasp.
Basic video editing: cut, crop, rotate, resize
You may often use iMovie to cut, crop, or rotate video. You can do the same with the iMovie alternative for Windows. Icecream Video Editor can cut out the unneeded image from a video,trim a video, rotate a video by 90/180 degrees. More than that, Icecream Video Editor can also resize, flip a video.
Add titles & subtitles
iMovie has a Hollywood-style title template you can choose from. It comes in handy when you need a title to the video clip you are working on, but it is tricky when you need to create subtitle/closed captions. Its Windows alternative does a better job of adding text to videos. In Icecream Video Editor, you can click the Text tab to add text of different sizes, styles, and adjust the text speed in different positions you like in the video.
Filters: Sepia, old movie, vintage, pop art..
Icecream Video Editor has 20 built-in filters. Filters like sepia, old movie, vintage, pop art.. which you can find some of them in iMovie, are also offered in this iMovie alternative for PC. Even better, users can use more than one filter in a video clip at a time. Moreover, Icecream Video Editor can let you reverse video to make your video more creative.
Color correction
In iMovie, adjusting color is one of the most important steps to create a blockbuster. In Icecream Video Editor, the iMovie for Windows allows you to adjust elements, such as saturation, brightness, contrast, hue to change the color of your video clips.
Transitions
The iMovie equivalent for Windows has more than 20 transitions that you can add to transfer from one clip to another smoothly.
Besides, you can add color and text in these color transition effects to show what the next scene is.
Sound effects
There are sound effects you can use to improve sounds in a video: you may adjust volume, make the audio fade-in or fade-out, apply echo/Chipmunk/chorus/robot voice effects.
Video Quality & formats
Both iMovie and Icecream Video Editor can create 1080p high-quality videos. In the iMovie Window equivalent, you can adjust the format, resolution, quality, and video duration before exporting. Unlike iMovie, which automatically exports the whole video, Icecream Video Editor allows users to export different durations like exporting the first minute and the first 10 minutes. Videos can be saved in MP4, WebM,MP3, and more.
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Final Verdict
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As you can't get iMovie for PC, Icecream Video Editor is one of the best alternatives to iMovie for Windows PC. It allows you to edit video and add text, music, color filters in easy steps as iMovie does on macOS. Have a try of this iMovie equivalent on your PC and you'll be surprised.
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